Winter Readiness For Your Mobile Enterprise, Published by: Kurt Brown  Kurtb@traveltiptank.com

Winter Readiness For Your Mobile Enterprise

 

Maybe you’re a mobile mechanic like Mechanics on Wheelz, or perhaps you run a food truck or mobile dog grooming business. Whatever your operation, winter is here, and that means preparing for the weather at hand. Today’s tips can help you get ready for the months ahead.

 

Master Slow Month Marketing

 

For many of us in the mobile world, winter is our slow time. This doesn’t mean you can’t be productive, however, and slow days customers present a perfect opportunity to refine your marketing strategies. If you’ve yet to do so, here’s a possible solution: design a great business card and follow that up with a dynamic social media presence. Once you have a pocket full of business cards to pass out in person, spend some time developing your social media presence. Make sure that your sites are full of engaging posts, such as AMAs, relevant content, and challenges.

 

Emergency Preparations

 

While your bottom line is probably what you’re focused on, don’t ever lose sight of safety. The National Safety Commission offers plenty of advice on staying safe on the road during the winter. This includes checking your vehicle, skipping the cruise control in snow and ice, and understanding what your vehicle can and can’t do.

 

Another important step here is to have an emergency kit available. This should include year-round supplies, such as a first aid kit, bottled water, tools, a gas can, and jumper cables but also winter-specific necessities, like ice-melting wiper fluid, antifreeze, emergency blankets, and extra winter clothing. Bug Out Academy also recommends seasonal supplies, such as an ice scraper, along with a solar battery charger and sleeping bags.

 

Planning Ahead

 

Winter comes each year, so don’t let yourself be caught off guard by people bundling up safely and soundly in their own homes instead of standing at your mobile door. Look ahead at ways you can keep going during the slowest times. This might include developing partnerships with local businesses, such as a delivery service. If you run a food truck, you might also want to look at new seasonal options, like chili, soups, and stews, that are more likely to draw customers to you compared to salads, sandwiches, and other cold foods.

 

You’ll also want to make sure to have your mobile mechanic’s number saved to your phone. After all, you never know when you’re going to need a battery or other emergency roadside service. In addition to your mechanic, make sure you have your insurance agent’s phone number handy, along with a copy of your insurance card and the number to the three or four closest towing companies… just in case.

 

A Time For Spring Cleaning

 

Okay, so winter isn’t spring, but now might be the perfect time to do a deep clean on your mobile truck or cart. Your oven, for example, may have been used daily during the summer and fall, but now you may have days at a time that you can devote to clearing the grime. Likewise, if you have a mobile alcohol service, you might consider having your lines cleaned or sorting through outdated bottles of mixers and replacing them with fresh options for the next season.

 

Running a business is never easy. Running a mobile business during the winter presents further challenges that brick-and-mortar establishments don’t have. Get ahead of these by utilizing your downtime for things like marketing and creating networks with other businesses. You can also prioritize safety and look at ways to keep what may be a largely summer-based business relevant throughout the winter months.

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